I feel as though the built environment of Memorial drive coerces would be pedestrians into not being pedestrians anymore. This is the case for the simple fact that the sidewalks have very few, if any, moving(or standing) feet on them. According to J. Scott Trubey of the Atlanta Journal Constitution, “The metro Atlanta region will add 2.5 million people by 2040, according to projections by the Atlanta Regional Commission…with the bulk of the growth coming in the core five counties of Fulton, Gwinnett, Cobb, DeKalb and Clayton.” (Trubey 2016, April 28) The metro Atlanta area population is constantly growing and that includes Dekalb county, so why is the statistical evidence not able to be visually seen? It is not that it is not visually seen, matter of fact it is in broad sight, it is just a different kind of population is increasing along with the human body count. That population I am referring to would be the amount of cars that are owned within Dekalb county. The state of Georgia in 2010 had about 3.74 million registered automobiles according to statista. This number includes all the counties within the state but being that metro Atlanta harbors a good amount of the total population, the bulk of these registered vehicles will reside in these counties. One of the many things Memorial drive offers to the working class pedestrian is that while they are on their bus ride home, they will undoubtedly pass a used car dealership. This repeated stimulus combined with human nature also has an integral role as to how Memorial drive affects the pedestrians in the space.